About

Local SEO Done by Someone
Who Actually Cares.

LUNA was built on one belief: home services businesses deserve real strategy, honest communication, and results measured in calls and booked jobs. No matter how rapidly the digital world changes, your business won't fall behind.

Torin Huff, founder of LUNA Local Marketing, hiking at Mt. Hood Oregon
Mt. Hood, Oregon
The Story

Why LUNA Exists

Home services businesses are the backbone of every community, led by owners and employees that work tirelessly for every resident. We need the plumber who shows up at midnight, the HVAC technician who gets your heat running before a cold snap, the landscaper who makes a neighborhood look its best. All of these businesses matter, and unfortunately most of them are practically invisible in local search.

This isn't because their service is bad, but because local SEO is genuinely complex, it takes real time and effort, and a lot of times agencies or freelancers don't put in the care necessary to drive real growth.

LUNA exists to change that. It is a local SEO agency built specifically for home services businesses, combining AI-powered tools that larger agencies use with genuine human expertise and a direct relationship with a team that cares.

"I started LUNA because I saw an amazing opportunity to help the businesses that our communities need most. With AI and better tools, we can deliver the results and level of care that most agencies reserve for 'high priority clients'."
Torin Huff, Founder

AI Tools and Human Connection

We use AI tools to work faster, analyze more data, and scale content production in ways that were not possible a few years ago. But AI does not build relationships, understand the nuance of your specific market, or make the judgment calls that good strategy requires. Every LUNA client works directly with Torin, who knows their business and brings genuine expertise to every decision.

AI Handles
  • Competitive data analysis
  • Keyword and ranking tracking
  • Content production at scale
  • Citation monitoring
  • Reporting and insights
Humans Handle
  • Strategy and market judgment
  • Client relationships
  • Content review and quality
  • Creative decisions
  • Adapting to your situation

Ready to Work Together?

Start with a free local SEO consultation built for your business. No obligation, no pitch.

Common Questions

Questions About Working With LUNA

Everything you would want to know before getting started, answered honestly.

What makes LUNA different from other local SEO agencies?

Two things. First, we focus exclusively on local SEO, mostly for home services businesses, which means deeper expertise in exactly the market dynamics that matter for plumbers, HVAC companies, landscapers, and similar trades. Second, we combine advanced AI tools with genuine human expertise: AI handles data analysis, content production at scale, and citation monitoring; our team handles strategy, client relationships, and the judgment calls that AI cannot make. You get the efficiency of both without sacrificing the accountability of either. Our goal is to utilize this new era of AI in order to give businesses the level of work a large agency would provide at a cost that makes sense, and with the care that leads to long term growth and relationships.

How do you use AI tools in your work?

AI tools help us do things that would be impossible manually at scale: analyzing hundreds of local competitor profiles, generating keyword clusters, producing first drafts of location-specific pages at volume, and monitoring ranking changes across dozens of keywords. But every output is reviewed, refined, and improved by a human expert before it touches your brand. AI gives us the efficiency to deliver more, faster. Human judgment ensures the quality and strategic fit that actually drives results.

Do you require long-term contracts?

No. We can absolutely set up a contract if it is preferred, but we mostly work month to month because we believe in earning your business with results and trust, not locking you in. That said, local SEO is a compounding investment. The work done in month 3 keeps paying off in month 9. We work best with clients who understand that and commit to a consistent strategy rather than looking for a quick fix.

How much does it cost to work with LUNA?

Pricing is flexible and built around your specific situation. AI tools make our work significantly more efficient than traditional agencies, which means we can deliver quality work at a better price point than you might expect. That said, the tools themselves carry real costs that factor into our pricing. We value long-term relationships that grow and generate referrals over short-term engagements, and our pricing reflects that. The best starting point is a free consultation: once we understand your situation, we will give you a clear, honest proposal. No bait-and-switch, no surprises.

What does a local SEO audit include?

We analyze your Google Business Profile, citation consistency across major directories, on-page local SEO, backlink profile, current keyword rankings, and a competitor comparison against your top 2 to 3 local rivals. You get a clear breakdown of what is working, what is not, and a prioritized list of what will have the most impact, with no obligation to work with us afterward.

Do you work with businesses outside of Portland?

Yes. LUNA works with home services businesses anywhere in the United States. Local SEO is primarily digital work: your GBP, website, citations, and content all exist online. We have worked with clients across the Pacific Northwest, Denver, San Diego, and beyond.

What industries do you specialize in?

Our primary focus is home services: plumbing, HVAC, landscaping, roofing, electrical, cleaning, pest control, painting, and similar trades. We understand the urgency-driven search behavior of homeowners and build strategy around it. That said, we are open to working with any local business that wants to rank higher in local search. If you are a great fit, we want to work with you regardless of industry.

How do I get started?

Fill out the contact form or call us at (503) 880-1900. Tell us about your business and your goals, and we will set up a time to go over your goals, what the landscape looks like, we'll provide a quick local SEO audit that you can go over with your team, and we can determine next steps from there. No pitch, no pressure.

Still Have Questions?

Reach out directly and we will give you straight answers, no pitch.