Services

Local SEO for
Home Services Businesses

Eight specialized services that combine the power of AI and the care and expertise of human touch in order to bring in more leads, more calls, and more growth for your local business.

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Rank where home services businesses compete.

Local SEO

Comprehensive local SEO optimization covering every signal Google uses to rank home services businesses in the Map Pack and local organic results. We use AI-powered analysis to find gaps fast, then human expertise to close them.

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What Is Included

  • Google Business Profile setup and full optimization
  • On-page local SEO for home services keywords
  • Local service area keyword research and mapping
  • NAP consistency audit and correction
  • Competitor gap analysis for your specific market
  • Local link building and citation strategy
  • Service area page creation and optimization
  • Monthly rank tracking and lead-focused reporting
The engine behind your Map Pack rankings.

GBP Optimization

Your Google Business Profile drives calls directly from Maps. We optimize every field, manage it actively month to month, and work with you to build a review strategy that generates consistent five-star reviews from your customers.

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What Is Included

  • Complete profile setup and category optimization
  • Service and product listings with detailed descriptions
  • Weekly Google Posts covering updates and offers
  • Photo strategy including before and after job photos
  • Q&A management and proactive seeding
  • Review generation strategy and response management
  • GBP performance insights and reporting
Rank in every city you serve.

Hyper-local Content and Links

We use AI-assisted content production at scale, reviewed and refined by human experts, to create city-specific and neighborhood-level landing pages that capture every market you serve. Combined with locally-relevant link building, this builds genuine geographic authority.

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What Is Included

  • Service area page creation at city and neighborhood level
  • AI-assisted content production with human expert review
  • Location-specific schema markup
  • Locally-relevant blog content for home services topics
  • Local link building from chambers, associations, and media
  • Community sponsorship and partnership link strategy
Consistent everywhere. Trusted by Google.

Citation Building

Inconsistent NAP data is one of the most common problems holding home services businesses back in local search. We audit, clean, and build citations across 50+ directories to make Google fully trust your business information.

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What Is Included

  • Citation audit across 50+ directories
  • Duplicate listing detection and removal
  • NAP inconsistency correction
  • Tier-1 directory submissions across all major platforms
  • Home services-specific directory submissions
  • Data aggregator submissions
  • Ongoing monitoring and maintenance
Know exactly what is holding you back.

SEO Audits

Our audits combine AI-powered data analysis with expert human review to give you a complete picture of your local presence and a prioritized, actionable plan to fix what matters most.

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What Is Included

  • Google Business Profile audit
  • On-page local SEO analysis
  • Technical SEO review covering speed, mobile, and indexation
  • Citation consistency and quality audit
  • Backlink profile analysis
  • Competitor benchmarking against your top local rivals
  • Keyword ranking baseline
  • Prioritized recommendations report
Built for AI-powered search.

GEO and AEO

Google AI Overviews, ChatGPT, and voice assistants are increasingly answering home services questions directly. We position your business as the go-to source in your market before homeowners even reach the traditional results.

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What Is Included

  • FAQ schema and structured data implementation
  • Entity optimization for your business
  • Featured snippet targeting for home services queries
  • AI Overview inclusion strategy
  • Local question cluster content for homeowners
  • E-E-A-T signal building across all key dimensions
  • Voice search optimization
Become the most trusted name in your market.

Brand Authority Building

Long-term competitive advantage in local search comes from authority: local press mentions, authoritative backlinks, and brand signals that tell Google your business is the most trusted option in your area.

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What Is Included

  • Digital PR and local media outreach
  • Unlinked brand mention reclamation
  • Local industry publication strategy
  • Community sponsorship link strategy
  • Brand entity optimization
  • Reputation monitoring and management
Metrics tied to your real business outcomes.

Reporting That Actually Matters

Our reporting is built differently. While we still value traffic and rankings, we focus on what truly matters for your home services business: leads, calls, booked jobs, and revenue impact. No vanity metrics. No hiding behind impressions.

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What Is Included

  • Monthly call volume tracking from local search
  • GBP performance: direction requests, calls, and website clicks
  • Map Pack ranking positions across your core keyword set
  • Conversion tracking for form fills and phone calls
  • Revenue attribution modeling
  • Competitor ranking comparison month over month
  • Plain-language commentary from your strategist
  • Monthly and quarterly strategy reviews based on the data
Who We Work With

Built for Home Services. Open to Everyone.

Our primary expertise is in home services: the urgency-driven, high-intent local searches where showing up in the Map Pack directly translates to phone calls. However, we are happy to work with any local business that is serious about ranking higher.

Plumbing

Emergency service, drain cleaning, water heaters, pipe repair

HVAC

Heating, cooling, installation, maintenance, emergency repair

Landscaping

Lawn care, design, installation, maintenance, irrigation

Roofing

Repair, replacement, inspection, storm damage, gutters

Electrical

Panel upgrades, wiring, EV chargers, generators, emergency service

Pest Control

Residential and commercial, termites, rodents, preventive treatments

Cleaning Services

Residential, commercial, move-in/out, recurring service

Other Local Businesses

We are open to working with any local business that is serious about local search. If it is a good fit, we want to make it work.

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Pricing

Flexible Pricing Built Around Your Goals

AI tools make our work significantly more efficient than traditional agencies, which means we can deliver better results at a more competitive price. We value long-term relationships over short-term margins, and our pricing reflects that.

Why We Price the Way We Do
  • AI efficiency passes to you

    Our AI tools let us do in hours what once took days. That efficiency translates into better value for your investment.

  • Tools have real costs

    Quality AI and SEO software is not free. Our pricing honestly reflects the technology stack delivering your results.

  • Relationships and referrals matter

    We would rather build long-term partnerships that grow than maximize short-term margins. We will find a deal that works for both of us.

Every Engagement

What Is Always Included

  • Direct access to Torin and the LUNA Team
  • AI-powered analysis and execution
  • Monthly reporting on calls and leads
  • No long-term contracts
  • Transparent deliverables
  • Monthly and quarterly strategy reviews
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Not Sure Which Services You Need?

Start with a free consultation. We will tell you exactly what is holding your rankings back and which services will move the needle fastest for your local business.

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